
Making Sense
"Make abstract ideas and observations clear, without losing the rigour or wonder of whatever ideas you had in the first place. "
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

"Make abstract ideas and observations clear, without losing the rigour or wonder of whatever ideas you had in the first place. "

"I had done what my dad predicted and my achievement was symbolized by this giant statue."

On June 26th! A session exploring semiotic "viscosity."

"Unlike LLMs, we help build a deep understanding of culture, not just engage in pattern recognition."

"You notice when a system is addicted to an old myth it can no longer metabolize."

"If analysis doesn’t restore the beauty, texture, or emotional vibration of an object, it becomes abstract."

On May 29th! A session honoring Malcolm Evans…

"Do not rely only on your intuition or gut, but make sense of them using concepts, models and instruments produced by semioticians."

"Strength does not cancel softness, and softness does not undermine strength."

"I enjoy this discipline's ability to open minds, reveal new possibilities and energise people."

"Now, it's less of an anchor and more of a reminder that I survived all of those cloudy days."

"This small mark connects my younger self with today, and reminds me of my dreams…"

"Even when a project isn’t explicitly semiotic, the principles guide how I approach my ethnographic and cultural work."

"The darkness was no longer a concealment; it was a deep connection."