
Media Diet
"No learning can occur without reading books and real face-to-face conversations."
Dialogue, Q&As, story telling.
"No learning can occur without reading books and real face-to-face conversations."
"There is life beyond signs — and beyond doing."
A session on influencing global perceptions, driving social change, and consolidating symbolic and political power.
"At the start of a semiotics project, you do not know the answer. You also do not know exactly how you will get that answer. You need to be comfortable with that kind of uncertainty."
"Never hesitate to share a story that’s weighing heavy on you. Someone else is feeling it too."
"What I find most compelling [about the DUNE movies] is author Frank Herbert’s and director Denis Villeneuve’s exploration of myth making."
"There’s a whole untapped evidence base out there in the form of culture itself."
"Not liking something just because it’s popular is a capital sin for anyone involved with cultural work…"
"Even with AI to hand, clients crave a strategic, human-centric approach — where analysis meets creativity to deliver razor-sharp, real-world solutions."
"Semiotics is inherently about acknowledging and holding a plurality of interpretations."
"Semiotics helps clients anticipate cultural shifts and uncover new opportunities, even in unpredictable times."
"People still want meaning. And meaning isn’t something you can automate."
A session on reshaping narratives around gender and diversity in marketing and advertising.
"Every semiotician must engage in ideological critique, not just theoretically but also in their professional and personal life."