
She’s Not There
"Moscoso’s genius was to give sculptural form to the negative space between his letter forms…"
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.

"Moscoso’s genius was to give sculptural form to the negative space between his letter forms…"

"Typefaces read with the hands can be just as complicated as those read with the eyes."

"A stark, proto-Brutalist typeface totally out of step with the times, it was a revelation."

"Gill Sans is, in effect, the national typeface of England."

"One of the classic American comics letterform sets."

"A book that is of both the past and the present."

"The Toronto subway opened in 1954, and the original stations used a unique typeface…"

"The fanciful logo of a tomorrow that would always feel far off."

"Its oblique flow captured not only the letter of Renaissance humanism, but its spirit as well."

"Pika pika."

“High Culture for Lowbrows”

England’s green and pleasant land.

Showing good listening skills, asking difficult questions, reserving judgment.

Literally pulling together.