Marketing

Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).

Image for Hang Loose

Hang Loose

“Grab your friends, order everything, and laugh out loud."

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Get Silly

Far-out — but with a sly, self-deprecating, humorous twist.

Image for Luxury Water

Luxury Water

"It's peculiar that water can be altered and packaged so much to be a luxury."

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Hagiography

"A curious emotion, awe: equal parts wonder, respect, and fear…"

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Pet Food

"Embrace your status as an animal and fellowship with all other species…"

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