Friendly Advice
“You can feel better now.”
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Good Enough
Adjust your expectations.
Dream On
“I want to go where the wind takes me.”
Stay Sexy
“Free love.”
You’re Covered
“Help you focus on TODAY.”
You’ll Get There
“I found my ____”.
Step by Step
“Trust the journey.”
The Bright Side
“Say hello to a lighter feeling.”
Snap Out of It
"You can't always tell by looking."
Reach Out
"Seize the Awkward."
So Far, So Good
"You've ___. Now ___."
Scare Tactics
Prescriptive and proscriptive.
Network Building
Finding your tribe
We Feel Your Pain
"Advil helps me do what I love."