Making Sense
"A good semiotician has the eyes of a detective, the mind of a philosopher, and the soul of a poet."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.
Making Sense
"Like TCM, semiotics doesn’t provide an instant prescription or quick fix."
Making Sense
"It’s such a great feeling to know I’ve cracked something meaningful and actionable for the client."
Making Sense
"We need creativity in order to make connections that aren't obvious."
Making Sense
"There's depth, complexity, and cultural significance hidden within phenomena that can seem obvious."
Making Sense
"Surprise, paradox, and creativity is part of everyday life for semioticians…"
Making Sense
"Traditional research can identify trends, but semiotics helps us predict the direction in which trends are headed."
Making Sense
"Semiotics is one of the few methodologies that bridges the arts and the sciences."
Making Sense
"We live immersed in culture, often unaware of its profound impact on our decisions."
Making Sense
"Where trend work captures the relentless abundance of 'what', semiotics defines relevance through 'why'."