CODE-X

A vast codex of source codes (aka “signs”) extracted from past audits.

Marketing Code-X

Battle Ready

The spoils of victory displayed triumphantly.

Posted August 11, 2020

Marketing Code-X

Wherever You Go

Wherever you go, there you are: fabulous, eccentric, unique.

Posted August 6, 2020

Marketing Code-X

High Horse

Snobbery and soulfulness, privilege and passion.

Posted August 4, 2020

Marketing Code-X

Icon Mode

Projecting today's icons backward in time to see whether or not they can pass in that context.

Posted July 30, 2020

Marketing Code-X

Going Natural

“Thank God I’m natural”

Posted July 23, 2020

Marketing Code-X

Mother’s Touch

Toilet paper as a vehicle for cuddling and caregiving.

Posted July 16, 2020

Marketing Code-X

Anti-Diet

"Be bad. Snack well."

Posted July 9, 2020

Marketing Code-X

Personal Product

Gum as an everyday carry — like car keys, or condoms.

Posted July 2, 2020

Marketing Code-X

People Food

Pet food presented in people-food contexts.

Posted June 25, 2020

Marketing Code-X

Stay Home

“Staying home saves lives”

Posted June 18, 2020

Marketing Code-X

Mind-Blowing Gum

Wide-eyed expressions of shock and awe.

Posted June 11, 2020

Culture Code-X

Parenting PWNs

“Win big at parenting.”

Posted June 4, 2020

Marketing Code-X

Pet Family

Pets depicted as friends and family members.

Posted May 28, 2020

Marketing Code-X

New Money

Celebrating your newfound social status and success.

Posted May 21, 2020

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Our Insights

Topic

Type

Tags

CODE-X

Battle Ready

Wherever You Go

High Horse

Icon Mode

Going Natural

Mother’s Touch

Anti-Diet

Personal Product

People Food

Stay Home

Mind-Blowing Gum

Parenting PWNs

Pet Family

New Money