Culture Code-X

Passionate Purpose

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Emma Gonzalez

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

PASSIONATE PURPOSE” NORM: Passion aligned with purpose.

PASSIONATE PURPOSE” FORMS: Beaming smile, bright eyes, enjoying themselves. Sometimes portrayed with a kind of nimbus or halo. Often women. Enthusiastic, over-the-top. “Incredibly passionate.” “There’s no better feeling.” “The best idea in the world.”

From a 2018 study of the CHARACTER space, within the larger framework of LEADERSHIP. What makes a leader tick?

Tags: CODE-X