Culture Code-X


Image for Ideas-Oriented

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

IDEAS-ORIENTED” NORM: Looking ahead, into the future. Impatient with the present. Driven by ideas, by a future vision. Often a tech company.

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IDEAS-ORIENTED” FORMS: Facing to our right and upward, chin often tilted up. Looking ahead. “The next frontier.” “Next up, the world.” “What’s next?” “Vision.” “The new new future.”

From a 2018 study of the CHARACTER space, within the larger framework of LEADERSHIP. What makes a leader tick?

Tags: CODE-X, Leadership