The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.
Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.
“IN IT TO WIN IT” NORM: Nothing succeeds like success. Lead by demonstrating that you’re the best at what you do.
“IN IT TO WIN IT” FORMS: Magazine covers. Awards. Demonstrated superiority — album sales, World Series wins, etc. Swagger. Definitive, no need to say much. “Bono.” “His town.” “Best in class.” Iconic figures with one name: Beyoncé. Theo.
From a 2018 study of the STRATEGY & TACTICS space, within the larger framework of LEADERSHIP. What tools should a leader deploy?