Personality Crisis
A brand suffering from a personality crisis will get lost in the noise of the category.
Josh Glenn
Josh Glenn is a Kingston (NY)-based consulting semiotician. He is cofounder of the consultancy Semiovox, editor of the websites SEMIOVOX and HILOBROW, and founding editor of The MIT Press's proto-sf RADIUM AGE series. His books (as writer and/or editor) include The Idler's Glossary, Significant Objects, the family activities guide Unbored, and the 2025 anthology Before Superman: Superhumans of the Radium Age. In the ’90s, Josh published the intellectual zine/journal Hermenaut; in the 2000s, he was a founding staffer and columnist for the Boston Globe's IDEAS section.
High-Lowbrow Mickey
"He is the voice and personification of the weltschmerz to the sophisticate."
Debating in A Vacuum
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Doctor vs. Counselor
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
Stimulus Set Design
How do we decide what brands and other stimuli to audit?
Validation Session
A brilliant white pattern, or schema — a functional-looking mandala — appeared on the sticky tabletop.