Narrative

"A lesson in comparative religion and culture."

"The semiotician must act as a 'bridge' between perfumer and consumer…"

"Reshaping a community's identity and future through a simple shift in narrative…"

"In Cuba we don’t see containers…"

"A dark fantasy of membership in an immortal, superhuman elite…"

"Content consumption has become an active form of identity construction."

"Kitsch — the very symbol of banality — is rarely banal."

"Media producers and brands have to meet men where they are…"

"So many types of moms I saw in those packages..."

What can we learn from the methods of fictional semiotician-esque characters?

"My mistake could have turned into a disastrous unfocused mess…"

"It feels like its purpose is cutting through the thick slices of time…"

"No matter how low the quality of the product, corporate ego is always massive."

"It's peculiar that water can be altered and packaged so much to be a luxury."

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