Marketing Case File (Marketing)
Youth Leisure
"No outbreaks of sudden joy…"
Narrative
Semioticians getting to know one another via story telling — true, invented, or somewhere in-between. ALso see: EXCHANGE.
Slum Pandemic
"I could not get the stories of these teenagers out of my head."
Kütür Kütür
"Turkish has an extraordinary range of words depicting food texture."
Swaziland Condoms
"Masculinity is about short-term pleasure… and potential long-term danger."
Chocolate Ideology
"A lesson in comparative religion and culture."
Marketing Case File (Marketing)
Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
Dolphin Square
"Reshaping a community's identity and future through a simple shift in narrative…"
Cuban ways of seeing
"In Cuba we don’t see containers…"
Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Kitsch
"Kitsch — the very symbol of banality — is rarely banal."
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Mother-Packs
"So many types of moms I saw in those packages..."
Fictional Decoders
What can we learn from the methods of fictional semiotician-esque characters?