Queen Mary Fob
Ocean liners represented empire, speed and scale.
Narrative
Semioticians getting to know one another via story telling — true, invented, or somewhere in-between. ALso see: EXCHANGE.
Polymorphous
"It influences me to better adapt to different contexts and keep evolving…"
Enjoy Every Sandwich
"A philosophy of taking life seriously without taking yourself too seriously."
Punk Rock Heart
"We played our hearts out, with the amp’s distortion cranked, covering songs from bands like Alkaline Trio…"
Becoming’s Triad
"One continuous line holding three intertwined representations…"
Surf Waves
"Where is the place of excitement, of spontaneity? It’s in waves, and the bigger the better."
Jellyfish
"I carry this creature as method, a stinging statement on my skin…"
Lijfspreuken
"A motto so lived that it becomes part of the body, something that sits under your skin…"
An Island, a Tree
"In the midst of adapting to a new place, I found myself longing for something that wouldn’t change."
Coral of Life
"A reminder that we are all complex structures, growing on the foundations of what came before…"
Marketing Case File (Marketing)
The Fall
"It was a retelling of the story of The Fall, and the coming into being of community and society."
Reconstruction set
"LEGO was born into a post-WW2 Europe that needed to be rebuilt — but along radically different lines."
When shabby isn’t chic
“Do I really have to destroy the beautiful logo by making it shabby?"
Marketing Case File (Marketing)
X
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"
Marketing Case File (Marketing)
M
"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."