
Gentle Treatment
“Soothing your throat is simple."
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.

“Soothing your throat is simple."

He’s a prawn trapped in a net.

"Some people simply do not belong."

"A small, trivial, rather ridiculous object."

“Houston, we have a problem."

They refuse to live like “schnooks.”

"Yes, sir. I'm your pal."

A meme that has propagated from one pulp genre to another…

“Feel the good."

“One soldier more or less doesn’t make any difference, you know.”

"Just snake a tube down her nose."

Passing along rituals and know-how.

“Bless me, what an unpleasant journey!”

"There've been a lot of complaints already."