Making Sense
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
Making Sense
"I don’t think it’s hyperbolic to say that semiotics will be the last saving grace of humanity."
Session: Narrative Semiotics
A session on influencing global perceptions, driving social change, and consolidating symbolic and political power.
Making Sense
"At the start of a semiotics project, you do not know the answer. You also do not know exactly how you will get that answer. You need to be comfortable with that kind of uncertainty."
Making Sense
"There’s a whole untapped evidence base out there in the form of culture itself."
Making Sense
"Even with AI to hand, clients crave a strategic, human-centric approach — where analysis meets creativity to deliver razor-sharp, real-world solutions."
Making Sense
"Semiotics is inherently about acknowledging and holding a plurality of interpretations."
Making Sense
"Semiotics helps clients anticipate cultural shifts and uncover new opportunities, even in unpredictable times."
Making Sense
"People still want meaning. And meaning isn’t something you can automate."
Session: Semiotics & Gender Equality
A session on reshaping narratives around gender and diversity in marketing and advertising.
Making Sense
"Every semiotician must engage in ideological critique, not just theoretically but also in their professional and personal life."
Making Sense
"We're on a never-ending scavenger hunt for hidden meanings."
Making Sense
"A good semiotician has the eyes of a detective, the mind of a philosopher, and the soul of a poet."
Session: Art & Semiotics
A session on decoding the emotional landscape and symbolic layers of a culture… via art.
Making Sense
"Semiosis is something that every living organism has access to."