Hard Data
Quantified proof that the product delivers on its promises.
Code-X (Marketing)
A vast codex of marketing source codes (aka "signs") extracted from past audits. See all CODE-X installments here.
No Bull
“All the shiny things began to blind us."
Soulful Rebel
"The world zigs. You zag."
Southern Hipster
“Ain’t that a peach.”
Creative Elite
“I’ve always wanted to be many things.”
Origin Myth
“The story behind…"
Craft Heritage
“Now that’s one for the history books….”
Home & Hearth
“Give cozy. Get cozy”
Rare & Precious
You are being let in on a secret.
Master Distiller
Barrels being tapped; spirits being sniffed and tasted…
Euro-Elegant
“The French savoir-faire”
Ironic Bling
“Here’s to outdoing the neighbors.”
Silky Smooth
"Smoothness speaks for itself."
On the Town
"Things are getting interesting."