Medical Authority
“#1 most recommended by doctors.”
A vast codex of marketing source codes (aka "signs") extracted from past audits. See all CODE-X installments here.
“#1 most recommended by doctors.”
“I felt like that.”
Body is territory, pain is enemy to be eliminated.
Quantified proof that the product delivers on its promises.
“All the shiny things began to blind us."
"The world zigs. You zag."
“Ain’t that a peach.”
“I’ve always wanted to be many things.”
“The story behind…"
“Now that’s one for the history books….”
“Give cozy. Get cozy”
You are being let in on a secret.
Barrels being tapped; spirits being sniffed and tasted…
“The French savoir-faire”