
Break the Spell
"Come back to the moment.”
A vast codex of marketing source codes (aka "signs") extracted from past audits. See all CODE-X installments here.
"Come back to the moment.”
Medical cues that have been lightened up…
Pain and Pain Relief as villains and heroes…
“#1 most recommended by doctors.”
“I felt like that.”
Body is territory, pain is enemy to be eliminated.
Quantified proof that the product delivers on its promises.
“All the shiny things began to blind us."
"The world zigs. You zag."
“Ain’t that a peach.”
“I’ve always wanted to be many things.”
“The story behind…"
“Now that’s one for the history books….”
“Give cozy. Get cozy”