Making Sense
"Semioticians are guardians of meaning. That’s a sacred responsibility."
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.
"Semioticians are guardians of meaning. That’s a sacred responsibility."
"Present the work straightforwardly, without falling in love with your own voice."
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
"A mental shift needs to happen — a shift in the way you see and interact with signs."
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
"Semiotic discourse analysis contributes to deconstructing dominant narratives and amplifying the voices of marginalized groups."
"I’m a huge advocate of semiotics explained in consumer-friendly language."
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
"Culture is the source of truth and wisdom — and we are but mere vessels."