Semiotics

Untangling the webs of significance within which we've suspended ourselves.

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Making Sense

"Semiotics may be limiting itself to solving bourgeois problems."

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Making Sense

"Cycling through analytical modes rapidly and productively is tricky stuff."

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Making Sense

"Watching, listening, seeing, feeling, multiplying the stimuli…"

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Making Sense

"Closing the gap between what brands think they are communicating and what they’re actually communicating."

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Making Sense

"The thrill when it all comes together is incomparable."

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Making Sense

"You can think deeply about seemingly silly things, and derive meaning from them belied by their simplicity."

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Making Sense

"You have to understand the situation first and then decide which tools to use."

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Making Sense

"A purely analytical approach can't answer the question of what and where to analyze."

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Session: Expert Testimony

On September 30, a session at which semioticians who have worked as expert witnesses discuss what iit's like…

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