Marketing Photo Op (Marketing)

Todo pasa
"Here we can read: 'Everything passes, except Che'; and also: 'Everything passes, even Che.'"
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Marketing Photo Op (Marketing)
"Here we can read: 'Everything passes, except Che'; and also: 'Everything passes, even Che.'"
"Business is a battle. Be ready."
Proving the viability of one’s imaginative vision in the real world.
Luxury creates a comfy cocoon.
Pulling aspects of the past forward into the present.
A tropical place to relax and get a little crazy.
Marketing Photo Op (Marketing)
"Brands and commercial junk can slowly erode the will to live…"
Signifiers of a tropical island.
What makes Jamaican rum so special?
Marketing Photo Op (Marketing)
Reframing shopping locally as “an act of rebellion”.
Marketing Photo Op (Marketing)
"I appreciate puns as much as the next middle-aged Dad, but… no."
Marketing Photo Op (Marketing)
"Why on earth should I be interested in his taste in mocktails?"
Trying too hard to be like Scotch?
Nostalgia for the plantation.