Not so trivial
"I'm one of those rolls that never ends"…
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
The Fall
"It was a retelling of the story of The Fall, and the coming into being of community and society."
Reconstruction set
"LEGO was born into a post-WW2 Europe that needed to be rebuilt — but along radically different lines."
Winding Down
“The gentle sweet taste will calm you down”
Just Breathe
“Phew, anytime”
Wellness First
“Mental, Physical, Social”
Healthy Routine
"Treating myself properly.”
X
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"
Home Barista
“Customize any way you like."
Nature Bathing
“Mother Nature, please be the most wholesome part of me.”
M
"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."
Youth Leisure
"No outbreaks of sudden joy…"
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”