Heritage & Craft
Trying too hard to be like Scotch?
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Plantation Fantasy
Nostalgia for the plantation.
Yoga Balance
"Restore your digestive balance."
Gut Instinct
"Listen to your gut."
Spa Treatment
The "spa doctor” restores beauty through gentle, but still expert methods.
Specific Targeting
“Find the one that’s right for you."
Marketing Photo Op (Marketing)
All that glitters…
"You are missing what's being signaled here."
Marketing Photo Op (Marketing)
Not so trivial
"I'm one of those rolls that never ends"…
Marketing Case File (Marketing)
The Fall
"It was a retelling of the story of The Fall, and the coming into being of community and society."
Winding Down
“The gentle sweet taste will calm you down”
Just Breathe
“Phew, anytime”
Wellness First
“Mental, Physical, Social”
Healthy Routine
"Treating myself properly.”
Marketing Case File (Marketing)
X
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"