Making Sense
"Where everyone else sees things, a semiotician sees meaning."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Making Sense
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense
"Listen for what's being said (and not said)… and not just by the loudest voices."
Making Sense
"No matter how disruptive our insights may be, we must communicate them fearlessly."
Making Sense
"A semiotician must be a 'possibilist'…"
Making Sense
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Making Sense
"It’s like a kind of jazz anthropology."
Making Sense
"Watching, listening, seeing, feeling, multiplying the stimuli…"
Making Sense
"Closing the gap between what brands think they are communicating and what they’re actually communicating."
Making Sense
"You have to understand the situation first and then decide which tools to use."
Making Sense
"A purely analytical approach can't answer the question of what and where to analyze."