Sarah Johnson

Sarah Johnson co-founded Athena Brand Wisdom, a boutique research agency that focuses on how both culture and cognition drive consumer decision-making. In her work as a commercial semiotician she has conducted analyses ranging from obesity in American popular culture to a historical analysis of Ritz Cracker advertising. Sarah studied Anthropology, Philosophy and English at McGill University and has a BA/MA in English from Cambridge. She has presented at conferences and colleges on a range of market research topics.