Media Diet
"To be a successful semiotician, you just have to know as much as possible about the world…"
Sarah Johnson
Sarah Johnson co-founded Athena Brand Wisdom, a boutique research agency that focuses on how both culture and cognition drive consumer decision-making. In her work as a commercial semiotician she has conducted analyses ranging from obesity in American popular culture to a historical analysis of Ritz Cracker advertising. Sarah studied Anthropology, Philosophy and English at McGill University and has a BA/MA in English from Cambridge. She has presented at conferences and colleges on a range of market research topics.
Making Sense
"Decisions are influenced by cultural forces of which one might not even be aware."
Joan of Arc Figurine
“Light your fire! Do you think I dread it as much as the life of a rat in a hole? My voices were right!”