Nurturer vs. Visionary
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
Josh Glenn
Josh Glenn is a Boston- and Kingston (NY)-based consulting semiotician. He is cofounder of the consultancy Semiovox, editor of the websites SEMIOVOX and HILOBROW, and founding editor of The MIT Press's proto-sf RADIUM AGE series. He is an adjunct instructor at RISD and convenor of the monthly online Semiofest Sessions. His books include The Idler's Glossary, Significant Objects, and the family activities guide Unbored. In the ’90s, Josh published the intellectual zine/journal Hermenaut; in the 2000s, he was a founding staffer and columnist for the Boston Globe's IDEAS section.
Iconic Mickey
Mickey had become a cash cow.
Candyman
The unmentionable boogeyman is hermeneutic vertigo.
Personality Crisis
A brand suffering from a personality crisis will get lost in the noise of the category.
High-Lowbrow Mickey
"He is the voice and personification of the weltschmerz to the sophisticate."
Escape from Alcatraz
For captive and captor alike, there is no escape.
Debating in A Vacuum
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Doctor vs. Counselor
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
A Good American
"Too much whimsy and fantasy are objectionable.”
Cryptanalysis
Is applied semiotics really like cryptanalysis?
Pulp Fiction
Cinema irrupts into the TV space.
Stimuli Research
How do we research stimuli for an audit?
Icon Game
Do statues of despots will their own decapitation?