
Making Sense
"It’s an almost compulsive need to keep asking why, again and again, without settling too quickly on answers."
Deep dives with interesting people.

"It’s an almost compulsive need to keep asking why, again and again, without settling too quickly on answers."

"Semiotics is clever and brilliant. It doesn’t need to try so hard to sound clever and brilliant."

"Semiotic researchers tend to be good people — perhaps because they share a fundamental openness toward understanding cultures other than their own."

"You already have so much knowledge to draw on from your observations — things you’ve noticed, trends you’ve spotted, cultural knowledge unknowingly assimilated, years of training on method."

"Look out for signs, symbols, and patterns in everyday life — and tease out of them the ideas that they communicate."

"Being able to connect, or map ideas — across regions, eras, or cultural objects — requires a comparative way of looking."

"I regularly refer to myself as 'relentlessly curious.' The practice of semiotics is a marathon of mental focus."

"I like naming and describing what’s usually left unsaid, diving into the darker side of things, and uncovering how they show up (or do not) in communications."

"There’s so much more to learn about semiotics — that’s what frustrates and excites me!"

"This is what fascinates me about reading the classics: the same questions arise again and again."

"My best insights come from sitting with questions rather than seeking instant answers."

"Good-natured comedy is what my brain is craving, at least for now."

"Be passionate. Go crazy. This is the only way to do semiotics."

"To be a successful semiotician, you just have to know as much as possible about the world…"