Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Narrative
Semioticians getting to know one another via story telling — true, invented, or somewhere in-between. ALso see: EXCHANGE.
Marketing Case File (Marketing)
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Marketing Case File (Marketing)
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Marketing Case File (Marketing)
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
Birthday Cake
"I'd never think about birthday cakes the same way again."
Shutter Island & Fractured
"Exploring delusional semiotics encourages us to question our own interpretative processes…"
The Sense of an Ending
"All too easily, the mind drifts back onto familiar paths."
The Name of the Rose
"Baskerville is obsessed with the meaning of things, their naming, our inevitable world of signs."
The Hitchhiker’s Guide to the Galaxy
"Our job is: life, the universe, and everything."
One Hundred Years of Solitude
"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"
The Matrix
"Culture is the software of the mind."
Bleach
"Our work does not begin and end with the analysis of signs."
My Family and Other Animals
"There's no reason ever to be bored; there's always something to decode."
Rope
Theory and practice can be worlds apart.