
Auroville Orange
An homage to Auroville's lessons of empathy, kindness, and compassion.
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

An homage to Auroville's lessons of empathy, kindness, and compassion.

"The real power of semiotics lies in understanding how consumers create their own meaning systems."

"Nothing had yet happened; all was but a promise."

"We're all semioticians — we all 'decode' as part of our everyday lives."

A session devoted to semiotics (in, of and on) the body.

"The decidedly ambiguous color of mystery…"

"You need to be comfortable with uncertainty, contradiction, and change."

"Like Nature, like War, it will always be there."

"We're surrounded by messages. The semiotician asks: How have these been configured?"

"You needn't look far for a symbol of Indian unity…"

"Cultivate a 'helicopter' view on things, concepts, and problems."

"That yellow-green rectangle instantly sucked me in…"

"We are not leaders, we are guides and pathfinders."

"The submarine's color was supposed to make viewers think of the sea…"