
Making Sense
"The semiotician looks at things from the perspective of both the frog and the eagle."
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

"The semiotician looks at things from the perspective of both the frog and the eagle."

You must feel the research with instinct, intuition, and empathy.

"Clients need to be educated about the scientific rigour of our methodology."

We journey to unfamiliar and sometimes quite strange conceptual spaces.

"We need to practice a more empirical and critical approach within Semiotics."

"Versions of the Blue Fairy connote everything from faith to desire, dream, destination…"

"Every node of experience is deep, has a pattern, and can be traced."

"I wanted to bottle this place to drink it…"

A session devoted to analyzing the un-analyzable.

"Semiosis sustains, permeates, and gives birth to everything we know."

As she shifts languages she shifts worlds, perspectives and motivations…

"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."

"Longing for that which is to come and for that which we've left behind…"

"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."