Making Sense
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Making Sense
"Cultivate a 'helicopter' view on things, concepts, and problems."
Making Sense
"We are not leaders, we are guides and pathfinders."
Making Sense
"Each new semiotics project is an Indiana Jones-type adventure."
Session: Reading Culture
On July 14, a session devoted to new semiotic methods for cultural analysis!
Making Sense
"Semiotics succeeds because of its vast and ambitious scope."
Making Sense
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense
"Don’t set off to be a semiotician — instead, let semiotics set you off."
Session: AI & Semiotics
On June 9, a session devoted to questions around sense-making AI.
Making Sense
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Making Sense
"Where everyone else sees things, a semiotician sees meaning."
Making Sense
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Session: Umberto Eco
On May 19, a session devoted to the ongoing influence of Umberto Eco.
Making Sense
"Powerful cultural insight is the wellspring of change, and change is what we need."