Making Sense
"Where trend work captures the relentless abundance of 'what', semiotics defines relevance through 'why'."
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
A fecund void
We must un-know whatever we may know about the topic.
Making Sense
"Sell meanings, not products."
Making Sense
"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"
Session: Medical Semiotics
On January 31, a session exploring medical semiotics.
Making Sense
"I embrace every project as a new challenge — there is always something new to discover."
Making Sense
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
Making Sense
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
Session: Commutation Test
On December 27, a session exploring the swapping-out of signifiers…
Making Sense
"Consumers live within a 'book,' but they can only tell you about its plot."
Making Sense
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
Making Sense
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
Session: Juri Lotman
On November 29, a session exploring the enduring relevance of Juri Lotman's theories…
Making Sense
"I'd like to see less interpretation, and more analysis."