Session: Case Files
A session on serendipitous discoveries… that may or may not have been useful to our clients.
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Making Sense
"Semiotics can be applied to creative development, artistic production, or policy design — not just to uncover meaning, but to shape it."
The great unity
"There is neither a here nor a beyond but the great unity."
Making Sense
"Understanding people means understanding the context in which we operate, and the cultural webs of meanings we’re caught up in."
Making Sense
"I don’t think it’s hyperbolic to say that semiotics will be the last saving grace of humanity."
Session: Narrative Semiotics
A session on influencing global perceptions, driving social change, and consolidating symbolic and political power.
Making Sense
"At the start of a semiotics project, you do not know the answer. You also do not know exactly how you will get that answer. You need to be comfortable with that kind of uncertainty."
Permeability
Are some sections of a semiosphere more “permeable” than others?
Making Sense
"There’s a whole untapped evidence base out there in the form of culture itself."
Making Sense
"Even with AI to hand, clients crave a strategic, human-centric approach — where analysis meets creativity to deliver razor-sharp, real-world solutions."
Making Sense
"Semiotics is inherently about acknowledging and holding a plurality of interpretations."
A spiritual diagram of the universe
"Purple and azure, white, green and golden, / Sphere within sphere…"
Making Sense
"Semiotics helps clients anticipate cultural shifts and uncover new opportunities, even in unpredictable times."
Making Sense
"People still want meaning. And meaning isn’t something you can automate."