
Making Sense
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.

"We're surrounded by messages. The semiotician asks: How have these been configured?"

"Cultivate a 'helicopter' view on things, concepts, and problems."

"We are not leaders, we are guides and pathfinders."

"Each new semiotics project is an Indiana Jones-type adventure."

A session devoted to new semiotic methods for cultural analysis!

"Semiotics succeeds because of its vast and ambitious scope."

"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."

"Don’t set off to be a semiotician — instead, let semiotics set you off."

A session devoted to questions around sense-making AI.

"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."

"Where everyone else sees things, a semiotician sees meaning."

"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."

A session devoted to the ongoing influence of Umberto Eco.

"Powerful cultural insight is the wellspring of change, and change is what we need."