
Making Sense
"You have to be both an actor and an observer."
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
"You have to be both an actor and an observer."
"I’m a huge advocate of semiotics explained in consumer-friendly language."
A session — the first of two — building on May's LIMINALITY-themed Semiofest conference in Porto.
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
"Culture is the source of truth and wisdom — and we are but mere vessels."
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
"Pure semiotic skills don't automatically translate to adept meaning-making."
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
A session exploring the ways semioticians can engage with politics and ideology.
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
"To hell with normative ruts."
May 22–24, in Porto. Be there!