
Real Talk
“No, Jesus doesn’t want you to struggle with your sexuality.”
A vast codex of marketing source codes (aka "signs") extracted from past audits. See all CODE-X installments here.

“No, Jesus doesn’t want you to struggle with your sexuality.”

Performative lounging.

“Uh-oh! A painful sore throat? Not now!"

“When we don’t feel 100%, we rush to find relief."

A swaggering, celebratory approach to Men's Personal Luxury.

“Soothing your throat is simple."

“Houston, we have a problem."

“Feel the good."

Passing along rituals and know-how.

“Fun has more stories.”

The world is full of invisible dangers.

“Simply protect.”

Deeply — existentially — anxious to avoid dry skin.

Though alone and solemn, these individuals aren’t necessarily unhappy.