American West

The semiotics of “American West”-ness (which is also, arguably, “American-ness”).



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Loyal Ally

“Of course I’ll help.”


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Old Gun

They have a heart of gold, no matter how hard-assed they seem.


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Cowboy Up

“When you side with a man, you stay with him!"


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Marked man

“We’ve got scars.”


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Revenge is mine

Villains and antiheroes seek revenge.


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The American spirit

"Are you listening, Democrats? Here are five insights into the 'spirit of America' that could help you turn things around."


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Uncanny West

“To get to Heaven you must pass through Hell.”


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Cool Hunter

Stylish, swaggering, bold… yet also lethal and effective.


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Unattached

Dramatizations of liberation.


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Smoky Soul

The mode of smoking can reveal a character’s authentic “soul.” 


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New Duds

Sartorial transformations symbolizing — and enabling — personal evolution.


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Against All Odds

“I wouldn’t have it any other way.”


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Wild Horses

“Didn’t expect to find any fences around here.”

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