Making Sense
"Consumers live within a 'book,' but they can only tell you about its plot."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
Making Sense
"Semioticians are guardians of meaning. That’s a sacred responsibility."
Making Sense
"Present the work straightforwardly, without falling in love with your own voice."
Making Sense
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Making Sense
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."