Making Sense
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense
"The key is to develop the ability to see, not just look."
Making Sense
"You have to be both an actor and an observer."
Making Sense
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Making Sense
"Pure semiotic skills don't automatically translate to adept meaning-making."
Making Sense
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
Making Sense
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
Making Sense
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
Making Sense
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
Making Sense
"Semiotics is always useful, like a Swiss Army Knife."
Making Sense
"Go out there and discover connections nobody has made yet."