Winding Down
“The gentle sweet taste will calm you down”
Coffee
How meaning works in the Coffee category
Just Breathe
“Phew, anytime”
Wellness First
“Mental, Physical, Social”
Healthy Routine
"Treating myself properly.”
Home Barista
“Customize any way you like."
Nature Bathing
“Mother Nature, please be the most wholesome part of me.”
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”
Joy Juice
“This is my happiness."
My Style
Coffee represents taste and style that are truly mine.
Mood Match
“Pick what matches your mood."
BFF
“Whether people like or dislike me, I’m grateful for the attention”
Happy Days
"Changing eras, unchanging time."
British Ritual
"Loved by Europeans."