The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“HOME BARISTA” NORM: I can be my own barista, and make my home my own cafe.

“HOME BARISTA” FORMS: Variations of coffee and recipe, spending time at home: Easy to follow how-to illustrations, home logo, a wide variety of drinks to make at home. Home café theme (easy, convenient and fun): “Café Georgia at Home,” “With sweets! / Not too sweet, for grownups. / Mild and friendly! / Sweet and relaxing. / Before going to bed!”, “Customize anyway you like – fun recipe”, “How to drink”.

From a 2021 study of the SELF CARING (In order to thrive, you must nurture your body, mind, and spirit) territory, within Japan’s Coffee category.