Making Sense with…
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
William Liu is research director and semiotician at Labbrand Consulting Shanghai. He is also a stage performer as tenor singer of Shanghai's Rainbow Chamber Choir. These roles make him very passionate about revealing subtle human subconsciousness shifts, and then transforming opportunities into brand innovation ideas.
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."