Tim Spencer is a brand strategist and finickity problem solver. He has worked in brand design and advertising as well as spending time building brands in fashion and the music industry. He has taught semiotic methods to the Dutch and Canadian armed forces, and in 2016 he contributed major concept frameworks to a semiotic decoding a.i start-up that planned to take all of our jobs. It’s 2023 and we’re still here. Thank him next time you see him.