Making Sense with…
"Decisions are influenced by cultural forces of which one might not even be aware."
Sarah Johnson
Sarah Johnson co-founded Athena Brand Wisdom, a boutique research agency that focuses on how both culture and cognition drive consumer decision-making. In her work as a commercial semiotician she has conducted analyses ranging from obesity in American popular culture to a historical analysis of Ritz Cracker advertising. Sarah studied Anthropology, Philosophy and English at McGill University and has a BA/MA in English from Cambridge. She has presented at conferences and colleges on a range of market research topics.
Joan of Arc Figurine
“Light your fire! Do you think I dread it as much as the life of a rat in a hole? My voices were right!”