Chris Arning specialises in semiotics and cultural insight and he has 20 years experience working as a thinker, planner, qualitative researcher and commercial semiotician. He has worked for clients such as Radio Centre, Netflix, BMW Mini, GSK, Huawei and UKTI. Chris is co-founder of Semiofest, a Celebration of Semiotic Thinking. Chris has taught at University of Warwick and University of Creative Arts. Chris's essays have been published in Huffington Post, Admap, The Drum, New European and WARC.