Semiotics Semionaut


Image for Session: READING CULTURE

I’m coordinator of Semiofest’s series of informal online “sessions.” These events are intended not only to share best practices among, but to nurture collegiality and friendship within the global semio community.

Coming up on July 14 (at 2 pm UK time)…


Sociologists and anthropologists are recognized for their ability to identify and analyze complex cultural norms and forms. But when it comes to culture, Semioticians are suspected (unfairly or not) of relying on analytical frameworks dating to the 1960s. We’ve convened a show-and-tell session in which three commercial semioticians will share new semiotics-driven methodologies they’ve developed for “reading” culture. 

Get tickets (suggested donations only) at the link above.

Our sessionists:

  • MARIANE CARA is a Brazilian semiotician and cultural strategist with degrees in Communication and Semiotics. Since 2013 she has headed Comunicara, a consultancy company that delivers meaningful reports for global and national brands. Two of these reports have won the Jatobá PR Award for Innovative Research.
  • JOSH GLENN is a Boston-based consulting semiotician. He is cofounder of the agency Semiovox, editor of the website HiLoBrow, founding editor of MIT Press’s Radium Age Science Fiction series, and author or editor of several books, including most recently Lost Objects and The Adventurer’s Glossary.
  • HAMSINI SHIVAKUMAR is a co-founder of Leapfrog Strategy Consulting, one of India’s premier brand consulting companies, as well as of Semiofest. Prior to starting Leapfrog, she was Strategy Head at JWT Mumbai, member of the National Planning Council at JWT India, and Regional Planning Director for Asia at Unilever. She is a prolific writer on consumer and brand issues.

Session host: Hamsini Shivakumar

Also see these international series here at SEMIOVOX: COVID CODES | SEMIO OBJECTS | MAKING SENSE WITH… | COLOR CODEX

Tags: Semiofest Session