The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“EASY AS ABC” NORM: Don’t over-think it — the key to making an impact may be much easier and simpler than you’d expect.

“EASY AS ABC” FORMS: Child-like fun, bright, primary colors — but a (fairly) sophisticated aesthetic, not childish. Simple shapes. Toys. Tonality may be a tongue-in-cheek take on a grade-school teacher’s.

From a 2018 study of the IMPACT space, within the larger framework of CONVENING. How best to communicate the notion that convening is about mustering support, influencing change, making a difference?