Marketing Code-X

Sorry Not Sorry

Image for Sorry Not Sorry

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

NYLON Magazine feature on Wildfang clothing

SORRY NOT SORRY” NORM: Unapologetic personal expressions of doing things your way — defying all nay-sayers.

Notorious RBG meme

SORRY NOT SORRY” FORMS: Defiant body language — chin up, shoulders back. Perhaps even a middle finger (or two). Stubborn, unrepentant language: “Without apology.” Perhaps sticking up for the term “feminist.”

From a 2018 audit of the Female Empowerment territory.

Tags: CODE-X