Culture Code-X

Turning Up

Image for Turning Up

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

TURNING UP” NORM: Fearless, refusing to be constrained.

TURNING UP” FORMS: Exuberant, fierce, triumphant body language. Jamaican dandyism — in contrast to Rastafarian culture. PS: “Yaz” is Jamaican patois for “awesome.”

From a 2019 audit of the cultural territory “Jamaican-ness.”

Tags: CODE-X