Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Exchange
Dialogue, Q&As, story telling.
Making Sense
"Semiotics can bridge the gap between the psyche and culture."
Session: Fictional Decoders
On September 27th, a session exploring favorite decoders from literature, movies, TV, and more…
Marketing Case File (Marketing)
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Making Sense
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Marketing Case File (Marketing)
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Making Sense
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
Marketing Case File (Marketing)
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
Making Sense
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Birthday Cake
"I'd never think about birthday cakes the same way again."
Making Sense
"The key is to develop the ability to see, not just look."
Shutter Island & Fractured
"Exploring delusional semiotics encourages us to question our own interpretative processes…"
Making Sense
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense
"Semiotic discourse analysis contributes to deconstructing dominant narratives and amplifying the voices of marginalized groups."