
The Hitchhiker’s Guide to the Galaxy
"Our job is: life, the universe, and everything."
Dialogue, Q&As, story telling.
"Our job is: life, the universe, and everything."
A session — the first of two — building on May's LIMINALITY-themed Semiofest conference in Porto.
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"
"Culture is the source of truth and wisdom — and we are but mere vessels."
"Culture is the software of the mind."
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
"Our work does not begin and end with the analysis of signs."
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
"There's no reason ever to be bored; there's always something to decode."
"Pure semiotic skills don't automatically translate to adept meaning-making."
Theory and practice can be worlds apart.
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
What is life?