
Making Sense
"The key is to develop the ability to see, not just look."
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

"The key is to develop the ability to see, not just look."

"Exploring delusional semiotics encourages us to question our own interpretative processes…"

"Semiotics is something like psychoanalysis, only not of a person, but of culture."

"Semiotic discourse analysis contributes to deconstructing dominant narratives and amplifying the voices of marginalized groups."

A session — the second of two — building on May's LIMINALITY-themed Semiofest in Porto.

"All too easily, the mind drifts back onto familiar paths."

"You have to be both an actor and an observer."

Fascinating work and fun creative projects…

"Baskerville is obsessed with the meaning of things, their naming, our inevitable world of signs."

"I’m a huge advocate of semiotics explained in consumer-friendly language."

"Our job is: life, the universe, and everything."

A session — the first of two — building on May's LIMINALITY-themed Semiofest conference in Porto.

"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"

"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"