Exchange

Dialogue, Q&As, story telling.

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Making Sense

"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."

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Making Sense

"Everything is or can be significant and worthy of our time."

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Making Sense

"The real power of semiotics lies in understanding how consumers create their own meaning systems."

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Making Sense

"We're all semioticians — we all 'decode' as part of our everyday lives."

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Making Sense

"You need to be comfortable with uncertainty, contradiction, and change."

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Army Green

"Like Nature, like War, it will always be there."

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Making Sense

"We're surrounded by messages. The semiotician asks: How have these been configured?"

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