
Kermit
He’s a free spirit, waiting for the culture to catch up.
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.

He’s a free spirit, waiting for the culture to catch up.

“Taste the bliss.”

“Hello! Ma Baby…”

“Grab your friends, order everything, and laugh out loud."

“Edibles for every Adventure.”

Far-out — but with a sly, self-deprecating, humorous twist.

“I must obey the inscrutable exhortations of my soul.”

Outer space as a metaphor for “far out” adventure.

"The clever men at Oxford / Know all that there is to be knowed. / But they none of them know one half as much / As intelligent Mr. Toad!"

"The power to eat good, feel good, and do good."

Cartoonish depictions of nature

Pack design suggesting few ingredients and an easy-breezy lifestyle.

“Our Velvety Smooth Products."

"Easy to find, understand, and afford."