Cute Nature
Cartoonish depictions of nature
Analysis
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.
Minimal Chic
Pack design suggesting few ingredients and an easy-breezy lifestyle.
Smooth Life
“Our Velvety Smooth Products."
Nothing But Milk
"Easy to find, understand, and afford."
Magic Nature
“Imagine a world where…"
Soul Food
“Feed your soul”
Color My World
“Uncap your creativity.”
Sprezzatura
“Buongiorno Chicago.”
Night Life
“Most likely to win ‘Life of the Party.’
Creative Rebel
“The boldest of us blaze a trail that's ours alone.”
Illicit Thrill
“You do the grind, you do the time.”
Groovy Brunch
Rather than rushing through breakfast en route to work…
Social Drinking
“Born social”
Slow Down
“Not pressed for time.”